Sophie Allport partnered with PAASE.AI to implement AI-driven personalisation into their basket abandonment, add-to-cart, and browser abandonment email journeys.

The results were transformative, leading to a 104% uplift in revenue and an impressive ROI of 18:1.

The Challenge Shopping cart abandonment and incomplete browser sessions were significantly impacting Sophie Allport’s revenue potential. While the brand had an existing retargeting automations, the content was generic and lacked the precision and personalisation needed to re-engage customers effectively. Sophie Allport required a solution that could:

1. Fully Personalise email content to match the content based on a users interaction with the site, the brand overall and even the time of the year.
2. Deliver measurable improvements in engagement and revenue.

The Solution PAASE.AI introduced an AI-powered approach that utilised advanced

algorithms to personalise email journeys for three critical touchpoints:

1. Browser Abandonment
2. Add to Cart Abandonment
3. Basket Abandonment.

This included bypassing one of the limitations of the Klaviyo ‘add to cart’ functionality that allows for only the last product viewed to be added to the email. With PAASE.ai the add to cart programme operates with full basket contents.

Results The implementation of PAASE.AI resulted in dramatic improvements in revenue and ROI:

• Revenue per Email Recipient:
  • Browser Abandonment AI: £0.59 vs. £0.48 (standard email) – a 22.9% increase.
  • Add to Cart AI: £3.87 vs. £1.53 (standard email) – a 152.9% increase.
  • Basket Abandonment AI: £3.07 vs. £2.10 (standard email) – a 46.2% increase.
• Overall Revenue Uplift: 104%.
• Return on Investment: 18:1.

Key Factors Behind the Success:

1. Hyper-Personalisation: Emails were customised to the individual, addressing their specific preferences and behaviours.
2. AI-Driven Insights: Real-time learning and optimisation ensured that campaigns adapted to customer responses, improving performance over time.
3. Seamless Integration: PAASE.AI’s tools integrated effortlessly with the existing Klaviyo platform, reducing implementation time.

Client Testimonial “Partnering with PAASE.AI has been a game-changer for our business. The results speak for themselves – we’ve seen unprecedented revenue growth and a level of personalisation we never thought possible. Their AI tools are a must-have for any brand looking to optimise their email marketing.” – Marketing Manager, Sophie Allport

Conclusion By leveraging the power of AI-driven personalisation with PAASE.AI, Sophie Allport successfully transformed its email marketing activity, resulting in significant revenue growth and improved customer engagement. This case study demonstrates the potential of AI-powered tools to revolutionise marketing strategies and deliver measurable ROI.

To learn more about how PAASE.AI can elevate your marketing efforts, visit www.paase.ai.